How the G5S Was Born: From Raw Power to 100% Coverage
For years as an oral care product manager, I chased one holy grail: cleaning power. Stronger vibration, whiter teeth. We believed technology had already won.
In 2023, lying back for yet another root canal on tooth #36, my dentist, Dr. Sam, shattered that belief. “Your $200 toothbrush is blind. And so are you.”
He pointed at my scan. “See these shadows? Food debris fossilized because your brush never lingered here long enough. You polished the front teeth like a masterpiece and abandoned the back ones like orphans.” I became the proof of our industry’s biggest lie: more power cannot defeat plaque that never gets touched.
“Think of dental plaque like graffiti,” Sam said. “Blasting it for a second won’t remove it. You need about 30 seconds of focused contact on every tooth surface.” Most electric toothbrushes use 2-minute timers and 30-second quadrant alerts. But timers fail when muscle memory skips your weak zones. No one can evenly allocate brushing time by feel alone.
For the first time, I saw the gap—between what we think we clean and what’s actually clean.
That frustration sparked a new mission: remove guesswork from daily brushing. We gathered engineers, data scientists, and Dr. Sam—not to build a stronger motor, but to build a smart, everyday home monitor that maps your brushing in real time.
The breakthrough wasn’t a flashy screen. It was a promise: 100% coverage, guaranteed.
How G5S works:
- 6-axis sensors map your brush path in real time
- The screen shows missed zones in red and cleared zones in white
- You see 100% clean only when every zone is fully covered
Now, when a hygienist says, “Your lingual surfaces have 72% less plaque,” we celebrate not just technology—but the reveal of the unseen. Because what gets measured gets managed.
With G5S, you hunt plaque in real time and stop oral issues before they start. Every person can finish a session and say: “Today, nothing was left behind.”
For the first time, daily brushing isn’t a hope. It’s visible, tracked, and guaranteed—inside one smart brush. Your health, finally yours to hold.